The Race to the Bottom: Why Cheap Bread is a Bad Business Strategy
The hospitality industry is currently obsessed with cutting costs. We see it everywhere—smaller portions, cheaper napkins, and cheaper ingredients. It is a race to the bottom, and it is a race you don't want to win. Novak's Bakery is here to tell you that cutting costs on your bread is a strategic error. When you downgrade your bread to save 10 cents, you downgrade the customer's entire...
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