Breaking the Gender Barrier: Marketing Fiction to Men

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2026-01-27 11:07:23 -

Statistically, women buy and read significantly more fiction than men. This "reading gap" is a well-documented phenomenon in the publishing industry. As a result, most book marketing is subconsciously (or overtly) coded to appeal to female readers. However, this leaves a massive, underserved market of male readers who do read, or who would read if they were targeted correctly. Book marketing...

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