The Science of Quality Score: How to Pay Less than Your Competitors

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2026-01-28 05:45:47 -

In the Google Ads auction, the winner is not always the highest bidder. This is a fundamental concept that saves our clients thousands of euros, yet it is often misunderstood. Google uses a metric called "Quality Score" to determine where your ad ranks and how much you pay per click. It is a score from 1 to 10. If you have a Quality Score of 10, you can actually bid less than a competitor with...

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